Sentient Expands International Presence in Response to Growing Customer Base; Opens European Office

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Sentient Expands International Presence in Response to Growing Customer Base; Opens European Office

Euroflorist, Clicksco and other European customers join ranks of companies using Sentient Ascend AI-powered conversion optimization and revenue growth solution

SAN FRANCISCO, Calif. – September 12, 2017 – Sentient Technologies, the world leader in intelligent commerce products, today announced the expansion of its European presence in response to customer growth for Sentient Ascend, the company’s disruptive conversion and revenue optimization solution. To help support this growing global client base, and a growing partner network, Sentient is opening a new European office based in Amsterdam.

Sentient’s intelligent commerce products consist of Sentient Ascend and Sentient Aware. Ascend is the world’s first website and landing page optimization solution based on a form of artificial intelligence called evolutionary algorithms, achieving gains as much as 45 percent in as little as three weeks. With Ascend, marketers can much more rapidly achieve their growth goals by accelerating and automating new design testing and experimentation.

  • Euroflorist, one of the largest distributors of flowers in Europe, with over 19 sites in 11 countries, selling over 2 million bouquets a year, started using Ascend earlier this year after recognizing the value that AI could bring to its business. With over 60 percent of its revenue coming from online commerce, every conversion has a direct impact on the company’s bottom line, which is why they turned to Sentient and Sentient agency partner Online Dialogue.

“Only one out of five of our A/B tests are successful and they take many months to reach a result,” said Guido Jansen, Chief Psychology Officer at Euroflorist. “Using Ascend, we were able to test hundreds of combinations in the same amount of time as one A/B test. This worked even in some smaller markets, where A/B solutions simply don’t work due to the low traffic. In our initial test, we were impressed by the results, seeing up to 6 percent increase in conversions.”

  • Clicksco, a multi-million dollar marketing services group specializing in customer acquisition, conversion and content monetization, is using Ascend to radically increase its testing capacity and velocity across the 50 sites it operates for itself and its partners, in some cases seeing up to 18 percent lift. For, a price comparison site they operate, they used Ascend to improve the efficacy of its advertising banners.

“Every single conversion we get goes to our bottom line, so using a tool that lets us test all our properties in a single place, and test more of our ideas, faster, means our bottom line grows more quickly,” said Jay Bhojani, Chief Revenue Officer at Clicksco. “We have a lot of content to manage and test and needed a tool that would let us try all the ideas we had but with less administration time and far less time waiting for statistical significance. We found that in Ascend.”

Click here for further case studies and examples of other implementations of Aware and Ascend.

Sentient Ascend has now run thousands of experiments for its European clients, yielding tens of millions of dollars in revenue gains and profitability.

Sentient continues to expand its network of expert agency and consultancy partners that provide strategy and development consulting for Sentient Ascend customers that want to supplement their in-house capabilities. Newly announced partners include Manchester, UK-based PRWD and Berlin and Frankfurt-based We. GmbH.

Sentient’s new office is located just steps away from Amsterdam’s city center and joins Sentient’s San Francisco headquarters and offices in San Jose and Hong Kong as part of the overall Sentient family.

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