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White Paper:
CRO Solutions for CMOs

Learn how conversion rate optimization can revamp your marketing strategy

If you are a CMO or other variety of marketing “mover and shaker,” you know first-hand how important it is to have a strong website presence and a steady stream of conversions—whether it be purchases, lead-generation emails, or downloads. You also have probably dabbled in website A/B testing, or if not, have heard of the benefits of testing your website funnel with the goals of increasing conversions.

Here at Sentient, we understand the importance of CRO solutions and have created a breakdown guide for how to successfully incorporate CRO testing solutions into your marketing strategy. Our guide demystifies the commonly misunderstood terms and concepts around testing and full-funnel optimization and helps CMOs think clearly about how to increase conversions.

In this white paper you will learn:

  • Why a conversion optimization solution is important to your marketing goals
  • How to work a testing solution into your marketing strategy
  • Examples of conversion rate optimization successes
  • Why AI is the key to effective conversion rate optimization


Want to learn more?