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Guide: The Right CRO Tool for You

A/B vs. Multivariate vs. AI-Powered Optimization

When choosing a CRO tool for your website, you must take into account a number of different factors: traffic to your site, business KPIs, number of elements to change, types of conversions you are hoping to increase, etc. Since every company is different, and has a different set of circumstances to work with, one type of testing tool or methodology may be more appropriate than another. Between A/B Testing, Multivariate Testing, and AI-powered testing, there are plenty of options for companies to choose from—it’s just a matter of making the right choice for their goals and circumstances. Read more to find out which testing methodology works best for you!

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